Generate/Gener8 on Dragons' Den

Sounds like a load of balls.

Get paid* for being tracked so you can be more effectively sold stuff (that you eventually pay for)?

Perhaps they can pay me enough, to pay to replace all my online services with ad-free versions?

https://gener8ads.com/

* Apparently you don't get paid money. You earn tokens that you can use to get discounts off other crap they are trying to sell you.